References
Throughout my career, I’ve had the privilege of collaborating with and learning from exceptional industry and organizational leaders—each playing a unique role in shaping my experience and growth.
Read their insights and more on my LinkedIn Recommendations.
Meredith Fuller
Managing Director, Marketbridge
Super savvy B2B marketer? Check. Results-focused demand strategist? Check. Wonderful human to be around? Check. I am so fortunate to have had the opportunity to work along side Alison for a number of years. Every day, she brought her client-side insight, enterprise marketing acumen and sense of humour to the job. She built award-winning ABM programs and best-in-class demand marketing campaigns each underpinned by her understanding of leading martech and the importance of measurement and reporting. The only thing better: she is just a most lovely person.
Sarah Harwood
VP Brand Strategy, Quarry
The day Alison and I started working together, it was on a series of insight calls with US-based crime fighters (federal agents, detectives, district attorneys, forensics specialists etc.). When we surfaced from our first day of interviews, I knew Alison was a once-in-a-lifetime colleague. Clever and curious. Focused and brave. A strategic asker of questions and a great listener.
In our more than six years working together, we onboarded many new clients and tackled many business challenges in categories as diverse as financial services and pharmaceuticals, global mobility and eCommerce. In each case, Alison led the charge to learn our client’s business, identify their challenges and engage our full team of capable colleagues to devise a strategy and execute a plan to overcome them. I saw Alison quickly earn the respect and admiration of a diversity of client marketing teams and their sales colleagues based on a unique combination of business acumen and empathy. She is a knowledgeable professional and a quick learner. A thinker and a doer.
As a people leader, Alison is all about helping people doing their best work. She is a compassionate coach and colleague. A roll-up-your-sleeves collaborator. And a considerate and clear communicator. She works hard to keep momentum and morale high and the work moving forward. When Alison is involved, teams reach the end of projects and assignments feeling: “We did good, smart work and had fun doing it!”
As a colleague, I would be delighted to work with Alison again. And, whether you're looking for someone to lead a marketing team, build a marketing organization or consult on a specific business challenge, I highly recommend Alison.
Reena Herbstreit
Marketing Specialist
Alison’s strategic vision and extensive experience in B2B marketing, combined with her exceptional leadership and focus on human-centered management, have made a lasting and significant impact on my career. I had the privilege of reporting to Alison where I witnessed her drive change management initiatives aimed at optimizing revenue-related KPIs. She played a pivotal role in developing and executing detailed strategies, facilitating performance tracking, and ensuring that the team consistently met its objectives.
Throughout my time working under Alison’s leadership, I was able to enhance critical marketing skills, including engagement strategies, long-term nurture plans, and omnichannel marketing approaches. Her mentorship, transparent leadership style, and genuine commitment to both the success of our projects and the development of her team enabled me to exceed the targets set for our department.
Alison is a highly accomplished and formidable leader with a wealth of knowledge. If given the opportunity, I would love to work under Alison again in the future.
Carolyn Crystal
Senior Copywriter & Content Creator
Alison stands out as one of the most exceptional clients with whom I’ve had the pleasure to collaborate.
For over two years, I worked with her on a daily basis, creating thoughtful B2B copy and content to drive leads.
Alison uses her strategic brilliance and ability to understand data and insights to build marketing programs that hit the mark. She challenges everyone around her to think bigger, smarter, and more strategically, which has, without a doubt, made me a better writer and thinker.
What really sets Alison apart, though, is her humanity. Despite being a freelancer, she always treated me with kindness and respect, and made me feel like an integral part of her team. Alison understands the value of people, whether they’re teammates, partners, or collaborators, and she goes above and beyond to ensure they feel supported and appreciated.
Alison is not just a phenomenal marketer but also an inspiring leader who brings out the best in everyone she works with. Any organization would be incredibly lucky to have her expertise, vision, and energy on their side.
Alexandra Hoon
ABM Specialist
Alison remains one of the most inspirational and caring managers I have ever reported to. Her knowledge of Account-based Marketing and Demand Generation set the foundation for me to pursue a specialization in the area and grow my expertise there. From the start, Alison exhibited patience, mentorship and guidance that set me up for success at the agency. I shadowed her in several projects and saw her prowess in handling complicated asks and demanding goals. She would seek clarity, organize the jumbled mess of information and chart a path forward to success based on years of experience and knowledge. It was with her that I understood what a marketing success looks like and how I can achieve it for myself.
I am thankful for my time with Alison and I strongly believe any organization would thrive with her on board.